Guests answer specific questions about the assortment in the restaurant on a daily basis. The results were a resason to make changes in the variety offered.Read more
”We gain daily insights into the satisfaction about the variety and the service we provide. It’s great that we can change questions quickly. With specific questions about the variety, we can quickly gain insight into what our guests are enthusiastic about, or, less enthusiastic about.”
Silke Roelofsen, Concept Coordinator at Albron. has installed the buttons at their client UWV Amsterdam and at Albron's head office. The goal of the measurements: to gain insight into the daily satisfaction with the services provided in order to ultimately be able to improve them.
After a few days, the Albron catering team knew how certain parts of the range scored. By regularly changing the questions, lots of information was collected in a short period of time with regard to customer satisfaction.
The results showed that the visitors were satisfied with the price / quality ratio, but less satisfied with what was on offer in the restaurant.
With the insights gained, the catering team knew that there should be more focus on a more varied range. By asking customers questions about their wishes, Albron was able to judge in advance what products would do well and which ones wouldn’t.