A spike in the likes during certain hours has lead to a friendly internal competition and showed a 10% increase in revenues.Read more
“A system that really reflects this day and age. Customers can leave their opinion easily and quickly whether it’s about our service, the cleaning of toilets or the quality of their visit. Based on the data, our employees can compliment each other or get to work to improve things.”
Edwin Ooms is the proud owner of several McDonald’s restaurants. Among them is the branch in Delft Noord, the busiest McDonald’s in the Netherlands. Edwin wanted to gain insights into various parts of his business and was open to the idea of measuring real-time feedback from his guests.
After only a few weeks a big amount of data had been collected and insights were available to be analysed. It showed a clear trend when positive reactions regarding service peaked to almost 90% at specific times while the average was about 65%.
The restaurant manager suggested to connect the TryLikes data to their employee planning and cash register data. It soon became clear there was one employee who stood out regarding his excellent service. The data also revealed that he was only 4 seconds slower than his colleagues, but made almost 10% extra turnover per transaction!
After some compliments, the well-performing employee shared his stellar sales skills with his colleagues. They all were excited to start working on providing an even better service. A friendly internal competition started to see who got the best scores at the end of the day.
API; TryLikes gives the opportunity to integrate the data with existing company data such as footfall, planning & transactions.